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| Jeetendr Sehdev | |
|---|---|
Sehdev in Los Angeles in March 2015
| |
| Born | April 19, 1978 [1] Bristol, England |
| Residence | Los Angeles, California, USA |
| Education | |
| Occupation | Celebrity Branding Authority Professor of Marketing Marketing Executive |
| Years active | 1998 - present |
| Website | Jeetendr.com |
Jeetendr Sehdev is a British-American professor, media personality and lifestyle branding expert. He is best known for his commentary on celebrities that have included Justin Bieber, Bill Cosby, Jennifer Lopez, and Jay-Z. Sehdev is currently a professor at USC Annenberg School for Communication and Journalism[2] and has spoken on celebrity branding in media outlets such as The New York Times,[3] USA Today,[4] The Today Show,[5] and Access Hollywood.[6] In 2013, Forbes named him one of the real Mad Men of L.A.[7]
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[hide]Early life and education[edit]
Sehdev was born in England and attended an all-boys independent school. He attributes daydreaming to survive Saturday school as the reason behind his creativity.[8] Sehdev attended Bristol University where he earned a BSc in Pharmacology. He went on to attendOxford University, obtaining a Master's degree in Modern History. After graduating from Oxford, Sehdev worked in both investment banking and management consulting prior to attending Harvard University where he earned his MBA in 2004.[9]
Career[edit]
After graduating from Harvard, Sehdev began working for the largest advertising agency in the world, Ogilvy & Mather, as a brand strategist.[10] One of his first major interviews was with NBC News where he discussed the two faces of the Albert Einstein brand and its polarizing effect on young scholars.[11] During his time with Ogilvy & Mather, he also appeared in PRWeek who interviewed him on youth culture for a feature in its publication in 2004.[12] Sehdev provided commentary on various college student markets, emphasizing the difference in marketing to incoming students and outgoing students.[12] Sehdev also worked for TBWA\Chiat\Day and Belkin during his career.[13]
Sehdev is a professor at USC where he teaches marketing.[14] His time at the university includes leading studies related to celebrity influence and popular culture. His research has included measuring the popularity of the NFL among millennials,[15] as well as comparing the influence of celebrities in Hollywood to the influence of YouTube personalities.[16] Of that study, he stated that YouTube personalities have a more 'authentic' feel leading to their greater influence among teenagers.[16][17]
Some of his commentary has been controversial including his thoughts on the trustworthiness (or lack thereof) of Jay-Z as a brand among hip-hop fans,[18] as well as the demise of Bill Cosby's brand after the sexual assault allegations against him.[19] Sehdev has also published a study on the improvement of audience reactions to actors and actresses after winning at the Academy Awards,[20] in comparison to winning at the Cannes Film Festival,[21] the effects of Academy Awards on film company revenues,[22] the effect of celebrities in the United Nations Goodwill Ambassador program,[4] and the lack of importance of the Emmy awards to television viewers.[23] In 2014 he released a study analyzing the fashion influence of Duchess Kate Middleton and Michelle Obama.[24] Sehdev has provided additional commentary regarding Justin Bieber,[25] Jennifer Lopez,[26] Lauren Pope,[27] and Bruno Mars.[28]
Writing and commentary[edit]
Sehdev is a contributor to publications including magazines like Forbes,[29] Adweek,[28] and Fast Company[30] as well as newspapers like The Guardian.[31] He has also been quoted on current event subjects regarding celebrity culture. His television appearances have included those on The Today Show,[5] Access Hollywood,[6] The Insider, CNN,[32]CBS,[33] Bloomberg News,[20] Al Jazeera,[34] and Fox.[35]
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